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Branding and Graphics Style Guide

Southwestern Baptist Theological Seminary is celebrating 100 years of excellence in Bible-centered education of men and women who are called to the gospel ministry, whether as pastors, teachers, counselors, chaplains, musicians or missionaries. With this rich history, it is important to facilitate public understanding of Southwestern Seminary’s mission and achievements in a clear and coordinated identity. Please use these guidelines as they will help faculty and staff promote the identity of Southwestern Seminary.

These guidelines are designed to answer any questions about logos, color, typography and their appropriate use. Please review them carefully before printing, publishing, videotaping or creating by any other method or materials the Southwestern Seminary official centennial logo.

Through a cooperative and unified effort, we can achieve public awareness, understanding and appreciation for the excellence of Southwestern Seminary. We ask for your support in embracing and using these identity guidelines to communicate with a consistent visual identity. Please apply these standards consistently.

Return to this page in the future to see updated guidelines and art files. If you have any questions or concerns, please contact Dr. Thomas White, vice president for student services and communications, at 817.923.1921, ext. 4848, or at twhite@swbts.edu.

If you are interested in obtaining a version of any Southwestern logo or wordmark, please contact Dave Wright at dwright@swbts.edu for more information.